Abstract—Traditional and social media have been taking prominent role in transmitting the messages worldwide. Online communities gather together to fight for their common goal. Members offer social connection, information and emotion supports. Yet, social media platforms are often characterized as quick and informative. On the other hand, the traditional media, there is always a time lapse in between for printing and publishing. Therefore, this study aims to explore the key factors that contributed by online social media community and social media for the success of the social movement. Altogether there are fourteen local newspapers that were examined, in which the result shows that immediacy and the appealing of social sentiments conjured up by the social media platforms helped to put forward the whole social movement.

Index Terms—Online sharing behavior, social media, social movement, social mobilization.

The author is with Hong Kong Baptist University, HKSAR, China

Cite:Wendy Chan Wing Lam, "Social Movement Driven by Interplay of Traditional and Social Media: The Case of HKTV," International Journal of Computer and Communication Engineering vol. 4, no. 6, pp. 409-416, 2015.