Volume 3 Number 1 (Jan. 2014)
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IJCCE 2014 Vol.3(1): 6-10 ISSN: 2010-3743
DOI: 10.7763/IJCCE.2014.V3.282

The Adoption of Semantic Annotations of Products in Web Shops

Goran Matošević
Abstract—In this paper we explore the use of semantic web technologies to mark up data in web pages in the most popular web shops today. Semantic annotations i.e. insertion of structural data within existing HTML document is done for the purpose of enabling aggregating data from various sources that may use different web applications, portals and web search engines. While there are a few studies about the global use of these technologies, there is no any existing detailed research in the field of e-commerce. Also the emergence of new standards (Microdata) and ontologies (GoodRelations and Schema.org) in the field of e-commerce requires more detailed insight into the actual use of the above mentioned. Results of this study show the current situation in this field, and can serve to web shops as a guide for the use of semantic annotation but also to scientists for further research.

Index Terms—Semantic web, semantic annotations, e-commerce, product search, microdata, microformats.

G. Matošević is with the Faculty of Economics and Tourism, University of Pula, Croatia (e-mail: gmatosev@unipu.hr).

Cite:Goran Matošević, "The Adoption of Semantic Annotations of Products in Web Shops," International Journal of Computer and Communication Engineering vol. 3, no. 1, pp. 6-10, 2014.

General Information

ISSN: 2010-3743 (Online)
Abbreviated Title: Int. J. Comput. Commun. Eng.
Frequency: Quarterly
Editor-in-Chief: Dr. Maode Ma
Abstracting/ Indexing: INSPEC, CNKI, Google Scholar, Crossref, EBSCO, ProQuest, and Electronic Journals Library
E-mail: ijcce@iap.org
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