Abstract—Because of the simple and convenient features and real-time communication, weibo has got more and more attention. It will become an important way of interactive marketing at the age of e-commerce, will be a flashpoint for future profit, and also be one of the important applications of the Internet. It has become the fight target of the major Internet companies. This paper analyzes the weibo development status and the influence on e-commerce, explores weibo profit model in many aspects.

Index Terms—Weibo, Electronic Commerce, interactive marketing, profit model

Wang Jian-ying, economic and trade department, Henan mechanical and electrical engineering college, Xinxiang city, Henan province, China.453002 (e-mail: wangjianying324@126.com)

Cite: Wang jianying, "Research on Weibo Profit Model at the Age of Electronic Commerce," International Journal of Computer and Communication Engineering vol. 1, no. 4, pp. 431-434 , 2012.